I am a child of the modern direct sales company model. Thirty years ago, my mom made a decision to “sell a little jewelry on the side,” and it changed the direction of our family forever. My parents will freely share that in the early 1980’s, the recession hit the Houston area, and my dad’s family business was a casualty. They were making ends meet but barely. So in October of 1987, they wrote a check with the last of their savings to start her “little” business. I was three and my sister was six months old.
Recently, I read THIS article in the Huffington Post and I couldn’t agree more. However, most of the articles that I’ve read lately have been from others defending their current choice of a direct sales company. So I’m raising to my hand to say, “YES! My mom did it! It works and it can change lives.” I’ve lived first hand what direct selling companies can provide which is financial freedom, stability for families and opportunities for moms to transcend brick and mortar jobs.
Her “little side jewelry business” has been central to their livelihood for over thirty years supporting a family of five, sending three kids to the college of their choice, and pulling off two dream weddings. But most of all, I am thankful for what my mom has taught me and what I’ve learned by watching her live life.
She perseveres: My mom will be the first to tell you that that she wanted to be available to her kids. For many years, I honestly thought she was just home all day. She was always there for the class parties, she was the room mom, she picked me up from school and she never missed a moment. Little did I appreciate the work she was doing on the phone, or at night or over lunches or during nap time. She made it look easy. Now that I’m a working mom of three, I’m confident that it mostly definitely was NOT. Were there challenges? Sure. Were there days she wanted to give up? Absolutely. But, she kept going. She persevered. I think my mom has a superwoman cape under her clothes at all times.
She inspires: I didn’t fully grasp my mom’s world until I attended her company’s national convention while I was in high school. I sat in awe as my mom shared her story to thousands and thousands of women. Even while standing at a podium, she related to each person in the room as though they were sitting over a cup of coffee. She has superpowers like that. My mom inspires me to always work hard, do my best, and never give up on any dream. Simple right? But powerful because she has lived it.
She loves: My mom is passionate about others and helping them be successful. I saw her pour into others by opening her home and her heart. She always reminded me to listen well and that everyone has a story and a need. Love was the foundation of her home and her business. But the real beauty is that those are can be intertwined.
To the friends of those in direct sales: Support them as best you can. Say an encouraging word, attend a party, like a post, attend a virtual event, listen to an opportunity call, or buy a product. You never know if you will like it too and could be a good fit in your life. Supporting small businesses is always a win-win!
To the mom in direct sales: Go for it! Make your dreams happen because they really are possible with hard work and dedication. If you think of it as a “little” business then it will always be a “little” business. But if you think of it as a “big” business, then “big” possibilities are endless.
To my mom: Thank you. Thank you for your sacrifices and your vision to go beyond the traditional and make your dreams for our family a reality. You are a #bossbabe and a #ceomom, but most importantly you are #mymom and #myhero.